At Crystal Units, being part of the glazing industry goes beyond manufacturing high-performance glass. It’s about contributing to a wider network of people, businesses, and ideas that push the sector forward. That’s why sponsoring PIGS – People in Glazing Society – is a natural fit.
Why PIGS Matters
PIGS has built a strong reputation as one of the most valuable networking platforms in the glazing industry. It brings together installers, fabricators, suppliers, and industry leaders in a relaxed but purposeful environment.
For a sector that relies heavily on relationships, trust, and collaboration, these connections are essential. Events like PIGS create space for real conversations, new partnerships, and shared knowledge, all of which help move the industry forward.
Strengthening Industry Connections
As a sponsor, Crystal Units is investing in the people behind the projects. From independent installers to large-scale contractors, these are the professionals specifying, installing, and recommending glazing solutions every day.
Our wider marketing strategy already focuses on engaging key audiences such as contractors, and installers, recognising their influence on product decisions and project outcomes . Supporting PIGS allows us to connect with this audience in a more meaningful, face-to-face way.
It’s not just about visibility. It’s about building long-term relationships that support consistent supply, better project outcomes, and shared success across the industry.
Aligning with Innovation and Growth
The glazing industry is evolving quickly, with increasing demand for energy efficiency, sustainability, and advanced performance. At Crystal Units, our focus is on delivering solutions that meet these needs, whether through high-performance insulating glass or innovative technologies like heated glazing.
Our digital strategy is centred around positioning Crystal Units as a leader in advanced glazing solutions, driving awareness, engagement, and long-term growth . Sponsoring PIGS supports that goal by placing us directly within the conversations shaping the future of the industry.
Supporting Community and Collaboration
One of the key strengths of PIGS is its sense of community. It’s an environment where businesses can share insights, discuss challenges, and explore new opportunities together.
This aligns closely with how we approach marketing and brand building. Strong engagement, authentic storytelling, and industry collaboration are proven to drive better long-term results, both online and offline .
By supporting PIGS, we’re reinforcing our commitment to being an active, engaged part of the glazing community, not just a supplier.
Looking Ahead
Sponsoring PIGS is about more than brand exposure. It’s about backing the people who make the glazing industry what it is.
As Crystal Units continues to grow, our focus remains the same, delivering high-quality glazing solutions, supporting our installer network, and staying closely connected to the professionals who bring projects to life.
If you’re attending a PIGS event, come and say hello. We’re always open to a conversation about how we can support your next project.
